Motion Graphics

  1. Explainer Video
    Explainer videos are the most basic yet powerful resource any marketer could use. They are short videos that explain a business, service or product in a simple and engaging way. They are a result from the combination of informational and educational content, as they generally tackle a customer specific pain-point while explaining the company’s solution to it.
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    Short: no longer than 90 seconds.
    Simple: an answer to the “what”, “how” and “why” of the service or product.
    Targeted: aimed at a specific audience and on a precise issue to create a stronger connection.
    Branded: created with the brand’s look & feel all throughout their duration.


  2.  Educational Video
    As you can surely imagine, educational videos are meant to educate (duh!) an audience about some specific problem they  are experiencing (what we call ‘pain points’), or topics they are interested in. The idea behind this type of video is to inform them about these topics while helping the audience understand them. If you use these videos the right way, people will start seeing your brand as a reference in your industry, an expert capable of ‘selflessly’ informing and helping them.
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    Relevant: they tackle problems or address issues that are of importance to your target audience.
    Valuable: they do more than just pose questions-educational videos provide concise and helpful answers


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  3. Commercials Video
    Probably the most well-known videos by general audiences, commercial videos (or video ads, as many people call them) are focused on the brand and the product or service being sold. They are the most ‘aggressive’ kind of video used in marketing because they don’t hide the fact that they are designed to sell something to the audience. In other words, they are the closest to traditional advertising you’ll find in video marketing. The key features that any effective commercial video should have are the following.­
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    Short: given their selling tone, commercial videos don’t overstay their welcome and have an average duration of 30 secs per video
    Product or service-focused: they promote one thing and one thing only. That can be your main service or a new product.


     

  4. Customer Testimonial: There’s nothing more convincing about the value of your brand than true customers offering their uninterested review about what you offer. That’s what customer testimonials are for – they are videos where the people in front of the camera share their views about your product or
    service and how you helped them with a particular issue.
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    Single focus: they tell the story of one customer and how your brand changed his or her life for good.
    Structured: testimonials follow a basic structure where the happy customer explains his or her problem, recounts how your brand came into his or her life and explains what your brand did to help him or her.
    Context: testimonials aren’t people talking in a


  5. How-To Videos: How-to videos also are educational videos, but their structure and language is different, and that’s the reason why we categorize them individually. These are videos that are centered around a process and on how to do said process through a step-by-step explanation. Their goal is to educate the audience on general topics, as well as specific processes about your products or services. Here are the key features that any effective how-to video should have:
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    Procedural nature: the idea behind any how-to video is to explain a process step-by-step, so it needs to follow that structure. From a narrative point, the video goes from the start to the end result (usually, the product functioning as expected). ·
    Simple: if people are watching your videos to learn how to do something, then the video needs to be as simple as possible. Break down the process in as many steps as you need to get your point across.
    Clear: how-to videos use all kinds of elements to explain things, from narration to animated objects, from text to close ups.


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  6. Company Story Video
    While explainer and product videos put solutions, products and services in the forefront, company story videos put you and the people behind the brand in the spotlight. These kinds of videos are designed to showcase your core values and the people that embody them. They are amazing at adding a human touch to your brand. The key features that any effective company story video should have are listed here:
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    Unique: although all the videos you put out should feel unique, you can’t think of a company story without that vibe. Your company is a group of people that can’t be compared to any other group out there, so that should be evident for anyone watching this video. After all, this kind of video s all about you.
    Purposeful: people love to feel that they are part of something bigger. That’s why your company story.


     

  7. Social Videos: One of the essential tools for any brand regardless of its industry, these are the videos meant to be shared in social networks. They can be a
    little bit of everything, from explainer commercial videos. They are defined, however, by the individual discourse of the platform in which they
    are shared on. 
  8. UI/UX Motion
  9. Logo Intro
  10. Book cover